Be Inspired

Our wide range of activewear will have you looking great from the streets to the gym!

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Newly Arrived Leggings and Bras

Get in on the Action

Support your team with our matching sports bras and leggings.

Shop Wild Leggings


PowerHold Leggings

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Soft & Rugged was started on the backbone of hard work and family values that know the importance of quality. When our family started Soft & Rugged it was our goal to bring you the latest apparel trends, expertly crafted with top grade materials with a fun modern design mixed with the latest fashion details.